TriviaYogi i - Bizz 4

Q1. ConnectiQ

founders of a successful web start-up.
the pic below shows a cat pawing at a dangling string

Connect is YouTube. The pic shows founders of YouTube (Chad Hurley, Steven Chen and Jawed Karim from l to r). They were the employees of PayPal prior to starting this hugely successful startup which has now been taken over by Google.

Shot by Steve Chen the first video to debut on YouTube shows Steve’s cat ‘Pajamas’ pawing a dangling string. (Video here)

Q2. Identify the Logos

1. Essenza Di Wills – an exclusive line of prestige fragrance products from ITC

2. Oberoi Hotels

3. Grameen Bank (Banking for the Poor)

4. DBS – Development Bank of Singapore

Q3. Identify these symbols? ( an explanation...appreciated :-) )

The ubiquitous coding system used by our Mumbai Dabbawalah’s.

Eg: Symbol no 2

D : Code for Dabbawala at residential station

GH : Ghatkopar (suburb in Mumbai)

13 : Code for destination station eg: Churchgate Station (Nariman Point)

2 P 9 : Code for Dabbawalas at destination

P : Prajapati Towers (building name)

9 : Floor No.

Q4. Time - Summer of 1967. Location - Charni Road.

Mrs. Sheela Mane, a 28-year-old housewife residing in flat on Charni Road is out in the balcony drying clothes. From her second floor flat she can see her neighbours on the road. There are other people too. The crowd seems to be growing larger by the minute. Unable to curb her curiosity Sheela Mane hurries down to see what all the commotion is about. She expects the worst but can see no signs of an accident. It is her four-year-old who draws her attention to the hoarding that has come up overnight. Something or rather someone was introduced to the world and People simply loved it.

What was it?

The Utterly Butterly girl (Amul Moppet).
In 1966 Sylvester daCunha, then the managing director of the advertising agency, ASP, clinched the account for Amul butter. The Amul girl was created by "Eustace Fernandez (the art director) and Sylvester daCunha.

Q5. Whose print ads are these?

@ Ad 2 – a hoarding that’s put up in Pune. (an example of Curiosity Advertising). Name the brand.

ad 1 – Air India The occasion - celebrating 50 years of flying to Paris (Check it here)

ad 2 – Shark Tooth the indigenously developed vodka brand by Diageo

Q6. With a desire to apply the “Think Global Act Local” strategy this ex-IITian duo started their new venture targeting the local web user population. Their product uses Crawl Technology, a complex computing system that crawls the web identifying local content using sophisticated algorithms.

Identify this start up whose name is derived from ‘a person who provides guidance to other in times of need’.

As Baidu is to China Guruji is to India. The Indian search engine Guruji.com founded by Anurag Dod and Gaurav Mishra.


Q7 In 1941 George de Mestral while hiking with his dog along the alpine countryside was inspired by this natural phenomenon, he was prompt enough to appreciate it's engineering implications. After eight years of efforts he developed the product and a process that could deliver it consistently. The product is ubiqutous today and its name synonymous with its trademark that was derived from the French words 'crochet' and 'velours'.

Name the brand.


Velcro

Q8 Identify this business personality.

Carly Fiorina (ex President and CEO HP). She has recently released her book Tough Choices: A Memoir

Q9 ConnectiQ (the picture says it all)

The late Geoffrey Frost ex-Chief Marketing Officer Motorola and the person instrumental in reviving Brand Motorola. With WPP Group's Ogilvy & Mather, Frost shaped the "Moto" campaign and the hugely successful line up of cell phones with four letter names - RAZR, PEBL, ROKR, CRZR, RIZR. The GFRY Design Studio (Geoffrey Frost Memorial) at the School of the Art Institute of Chicago is a tribute to this marketing legend.

Q10 In 1783 Smith Kendon proprietor of a small London based firm produced the original recipe for this product. It was promoted as a 'stomach calmative' that would relieve intestinal discomfort (the products ads suggested that it could act as an antidote to the poisons in the stomach). This led to the start of the iconic "curiously strong" branding campaign that still defines the brand to this day.
Identify the brand.


Altoids ‘The Curiously Strong Mint’

TriviaYogi i - Bizz 3

Q1. Hundreds and thousands of times, for her I searched in chaos, suddenly, I turned by chance, to where the lights were waning, and there she stood.
These lines compare the search for retreating beauty amid chaotic glamour with the search for one's dream while confronted by life's many obstacles. Identify this company (a big hint there)

Baidu.

The name of Baidu is inspired by a poem constructed in the ci form by the poet Xin Qiji, written more than 800 years ago during the Song Dynasty. The poem compares the search for a retreating beauty amid chaotic glamour with the search for one's dream while confronted by life's many obstacles. Hundreds and thousands of times, for her I searched in chaos, suddenly, I turned by chance, to where the lights were waning, and there she stood. Baidu, literally meaning hundreds of times.

Q2. This was the first logo designed by the company’s founders in 1976. Not continuing with it for long they replaced it with the iconic logo that we know today. Name this maverick company.

Apple Logo. Steve Jobs and Ronald Wayne designed the first logo. It depicts Sir Isaac Newton sitting under an Apple Tree. It was immediately replaced by the one designed by Rob Janoff (the rainbow coloured silhouette of an apple with a bite taken out of it)

Q3. The founder J Darius Bikoff began his personal quest for better water in the early 1990s when a New York city water scare lead him to scour local supermarkets for a healthier alternative to tap water and a more beneficial option than spring water. There were many waters out there, but none offered any more value than the rest. When Bikoff did his own research, he found a void in the bottled water industry. He thus created ______________ brand. (think M&A)

Glaceau

A brand form Energy Brands Inc. The Tatas have picked a 30% stake (for $677 million) in this US based company. Their immensely successful line of products includes the vitaminwater, fruitwater and smartwater.

Q4. He worked as a brand manager at Spinnaker Software post his MBA and in 1995, he founded Yoyodyne a leading interactive direct marketing company, Yahoo! acquired Yoyodyne in late 1998. Last year he launched his new venture Squidoo. Identify this personality?

Seth Godin.

Godin graduated from Tufts University in 1982 with a degree in computer science and philosophy, he earned his MBA in marketing from Stanford Business School . From 1983 to 1986, he worked as a brand manager at Spinnaker Software.In 1995, Godin founded one of the first online marketing companies, Yoyodyne. He sold the company to Yahoo! in 1998. As a part of the sale to Yahoo!, Godin became Vice-President of Permission Marketing at Yahoo!

Q5. The Mosaic symbol of this company is meant to convey the diversity and dynamism that define its group cos around the world. In its bright colors and unmistakable energy, the Mosaic symbol is meant to be a visual metaphor for the _______ family of companies. Which group is being referred to here?

Altria Group. It is the parent company of Kraft Foods, Philip Morris International, Philip Morris USA and Philip Morris Capital Corporation. It changed its name from Philip Morris Co to Altria in order to reflect its identity as a parent company for both the tobacco and food companies

Q6. In 1806 William founded this company which predominantly sold starch, soap, and candles he then partnered with Francis Smith and subsequently in 1812 purchased Smith's share of the company after which he offered a partnership to his brother Bowles. In 1820 they introduced their company's two major products Windsor soap and Pearl starch. The entity as we know today was formed in 1928 after a merger with B.J.Johnson Soap Co. Identify the company.

Colgate and Palmolive. The B.J. Johnson Soap Co was renamed to Palmolive & Co due to their best selling soap. It took over Peet Brothers to form Palmolive Peet Co. In 1928 Palmolive Peet Co merged with Colgate

Q7. Identify whose print ad is this and it's purpose? (very workable)

Nike.

It is an ad for a fictional furniture brand depicts the soccer star Marco Materazzi as a durable armoire. Carlo Cavallone, a copywriter at Wieden & Kennedy in Amsterdam , the agency that created the campaign for Nike, says the ads were intended to rub it in a bit, but without being chauvinistic. Materazzi is shown in the shape of an armoire, as a stylized representation of a fictional furniture brand called Armadi Materazzi. Its slogan: Solidit mondiale testata a prova di testate (World-class solidity, proven to be head-butt-proof).

http://img96.imageshack.us/my.php?image=nikelk8.jpg

Q8. It was started in 1892 with the manufacturing of biscuits in a small house in central Kolkata. Later the business was acquired by the Gupta brothers and operated under the name of V.S.Brothers. In 1918 C.H. Holmes, an English businessman was taken as a partner and the company was launched with its present name. A well known Indian business family and Groupe Danone are stakeholders in it. Name the company.

Britannia Industries

Q9. This question was forwarded by a friend (Ashish Dikshit) and a further exploration lead me to a biz angle :-D.

What do the pictures / symbols signify? What's the business application of these pictures/symbols? (a toughie)

These are Crop Circles (agriglyphs) (http://www.circlemakers.org/evolution.html). Crop Circles are areas of cereal or similar crops that have been systematically flattened to form various geometric patterns. The biz application part is Advertising. Circlemakers is one such company founded by John Lundberg (UK) which is into advertising through crop circles. Circlemakers.org has created numerous crop circles since the mid 1990s for movies, T Shows, music videos, adverts and PR Stunts. Clients to date have included Microsoft (X Box campaign), Nike, Shredded Wheat, AMD, Hello Kitty, Pepsi, Weetabix, BBC, The Sun, Mitsubishi, O2, Big Brother, National, NBC TV, Orange Mobile, History Channel and the Discovery Channel.

Q10. An easy one to end with, identify the companies with their NYSE ticker symbols

BOL - Bausch and Lomb

HDI - Harley Davidson (On Aug 15 2006 the ticker was changed to HOG)

FNM - Fannie Mae

MHP - McGraw Hill Publications

WHR - Whirlpool Corp

TriviaYogi i - Bizz 2

Q 1. In October 1899, John Barbey and a group of of investors launched the Reading Glove and the Mitten Manufacturing Company. Starting with a total investment of 11000 $, a 320 sqft factory was leased for 60$ a month. This became the predecessor to a world famous apparel company. Name it.

V F Corporation (Vanity Fair) - one of the world's largest apparel companies and a leader in jeanswear, intimate apparel, daybacks and workwear. The brands under VF include Lee, Wrangler, H.I.S, Bulwark, Jansport, Nautica, Vanity Fair and many more.


Q 2. Identify the logo - one of the biggest apparel makers in the world.



Mattel. Annually, more than 105 million yards of fabric go into making clothes for Barbie and her friends.


Q 3. Established by ______________ in 1928, the group started as an indenting house (importing and distributing foreign goods) and became a distributor of several popular consumer products with world-renowed brand names like Wood wards, Cadburys, Lever, Ovaltine, Pond's, Kelloggs, Brylcreem, Beecham, Waterman's, Shaeffers, Sunlight and many more.

Name the group and its founder

TTK Group. It was founded in 1928 by TT Krishnamachari the ex-finance minister of India.


Q 4. Connect the two personalities with their company logo

Hint: They were associated with Intel




Vinod Dham and Tushar Dave founded New Path Ventures LLC the first Indo-US venture capital fund that focuses on cross border investments to leverage India's cost effective talent and high growth emerging market.

Tushar Dave started his career at Intel as a Design Engineer in the advanced processor development group and played a key role in the design of 32-bit microprocessor.
Vinod Dham needs no introduction :-)


Q 5. Connect the visuals.

Hint: A company that's specialising in solutions for the retail and the financial industry.





NCR. The company began as the National Manufacturing Company (pic2 is its logo) of Dayton Ohio which was established to manufacture and sell the first mechanical cash register (pic3) invented in 1879 by James Ritty (pic4). In 1884 the company and the patents were bought by John Henry Patterson (pic1) and his brother Frank Jefferson Patterson and the firm was renamed the National Cash Register (NCR) Company.

TriviaYogi i - Bizz 1

Q1) Name this influential thinker, professor and a former Secretary of Labor US Government (Bill Clinton)

He is Robert B. Reich, Professor of Public Policy at the Goldman School of Public Policy at the University of California at Berkeley. He has served in three national administrations, most recently as secretary of labor under President Bill Clinton. He has written ten books, including The Work of Nations, which has been translated into 22 languages; the best-sellers The Future of Success and Locked in the Cabinet, and his most recent book, Reason. His articles have appeared in the New Yorker, Atlantic Monthly, New York Times, Washington Post, and Wall Street Journal. Robert Reich is co-founding editor of The American Prospect magazine. (that's the extension question 3 :) ). His weekly commentaries on public radio's "Marketplace" are heard by nearly five million people.

Q2) Connect this Knight Commander, Royal Victorian Order 1998 (Hint : Prince Charles's confidante) to the famous accountancy firm. (Please elaborate the connection)



Sir Michael Peat, he is the trusted member of the Clarence House and a private secretary to Charles, Prince of Wales since 2002. The connect here is that he is the great grand son of William Barclay Peat founder of the accountancy firm Peat Warwick which was later merged with other entities to form KPMG (Klynveld Peat Marwick Goerdeler formed in 1987 with the merger of Peat Marwick International (PMI) and Klynveld Main Goerdeler (KMG), and their respective member firms). Sir Michael Peat also worked with KPMG from 1972 – 1993.


Q3) An extension of Q 1 here. What connects these three personalities?



Founders of the famous American Prospect Magazine viz Robert Reich, Robert Kuttner and Paul Starr respectively. This popular magazine was founded in 1990


Q 4) Connect a Before-After, the person on the right is at the helm of this telecom major after replacing the person on the left this June 2006?

Jorma Ollila and Olli Pekka Kallasvuo. Kallasvuo replaced Ollila this June as the President and CEO of NOKIA


Q 5) Connect the three pictures

PS: Courtesy Tata Crucible 2005, it's not the entire question one of the pics has not been included.




The Connect is Dollar Vests. First pic is the plant location of Bhawani Textiles Ltd makers of the popular Dollar Vests and Briefs. Salman Khan endorses their men's brand and Pokemon is their series of products for children (vests and briefs).