October 17, 2006

TriviaYogi i - Bizz 4

Q1. ConnectiQ

founders of a successful web start-up.
the pic below shows a cat pawing at a dangling string

Connect is YouTube. The pic shows founders of YouTube (Chad Hurley, Steven Chen and Jawed Karim from l to r). They were the employees of PayPal prior to starting this hugely successful startup which has now been taken over by Google.

Shot by Steve Chen the first video to debut on YouTube shows Steve’s cat ‘Pajamas’ pawing a dangling string. (Video here)

Q2. Identify the Logos

1. Essenza Di Wills – an exclusive line of prestige fragrance products from ITC

2. Oberoi Hotels

3. Grameen Bank (Banking for the Poor)

4. DBS – Development Bank of Singapore

Q3. Identify these symbols? ( an explanation...appreciated :-) )

The ubiquitous coding system used by our Mumbai Dabbawalah’s.

Eg: Symbol no 2

D : Code for Dabbawala at residential station

GH : Ghatkopar (suburb in Mumbai)

13 : Code for destination station eg: Churchgate Station (Nariman Point)

2 P 9 : Code for Dabbawalas at destination

P : Prajapati Towers (building name)

9 : Floor No.

Q4. Time - Summer of 1967. Location - Charni Road.

Mrs. Sheela Mane, a 28-year-old housewife residing in flat on Charni Road is out in the balcony drying clothes. From her second floor flat she can see her neighbours on the road. There are other people too. The crowd seems to be growing larger by the minute. Unable to curb her curiosity Sheela Mane hurries down to see what all the commotion is about. She expects the worst but can see no signs of an accident. It is her four-year-old who draws her attention to the hoarding that has come up overnight. Something or rather someone was introduced to the world and People simply loved it.

What was it?

The Utterly Butterly girl (Amul Moppet).
In 1966 Sylvester daCunha, then the managing director of the advertising agency, ASP, clinched the account for Amul butter. The Amul girl was created by "Eustace Fernandez (the art director) and Sylvester daCunha.

Q5. Whose print ads are these?

@ Ad 2 – a hoarding that’s put up in Pune. (an example of Curiosity Advertising). Name the brand.

ad 1 – Air India The occasion - celebrating 50 years of flying to Paris (Check it here)

ad 2 – Shark Tooth the indigenously developed vodka brand by Diageo

Q6. With a desire to apply the “Think Global Act Local” strategy this ex-IITian duo started their new venture targeting the local web user population. Their product uses Crawl Technology, a complex computing system that crawls the web identifying local content using sophisticated algorithms.

Identify this start up whose name is derived from ‘a person who provides guidance to other in times of need’.

As Baidu is to China Guruji is to India. The Indian search engine Guruji.com founded by Anurag Dod and Gaurav Mishra.

Q7 In 1941 George de Mestral while hiking with his dog along the alpine countryside was inspired by this natural phenomenon, he was prompt enough to appreciate it's engineering implications. After eight years of efforts he developed the product and a process that could deliver it consistently. The product is ubiqutous today and its name synonymous with its trademark that was derived from the French words 'crochet' and 'velours'.

Name the brand.


Q8 Identify this business personality.

Carly Fiorina (ex President and CEO HP). She has recently released her book Tough Choices: A Memoir

Q9 ConnectiQ (the picture says it all)

The late Geoffrey Frost ex-Chief Marketing Officer Motorola and the person instrumental in reviving Brand Motorola. With WPP Group's Ogilvy & Mather, Frost shaped the "Moto" campaign and the hugely successful line up of cell phones with four letter names - RAZR, PEBL, ROKR, CRZR, RIZR. The GFRY Design Studio (Geoffrey Frost Memorial) at the School of the Art Institute of Chicago is a tribute to this marketing legend.

Q10 In 1783 Smith Kendon proprietor of a small London based firm produced the original recipe for this product. It was promoted as a 'stomach calmative' that would relieve intestinal discomfort (the products ads suggested that it could act as an antidote to the poisons in the stomach). This led to the start of the iconic "curiously strong" branding campaign that still defines the brand to this day.
Identify the brand.

‘The Curiously Strong Mint’